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LIVE FEED: Colloquium: Initial findings from the Base Line Sector Analysis of the BPO Industry In Sri Lanka

Dilshani Samaraweera & Harsha de Silva

The Information and Communication Technology Agency of Sri Lanka (ICTA) and LIRNEasia have partnered to conduct an in-depth baseline sector analysis of the BPO sector in Sri Lanka, to assess its direct, as well as indirect impacts on the country, and to identify opportunities and constraints for its growth.

The preliminary findings of the analysis will be presented at the colloquium. The finalized country report will be available publicly and it is envisaged that it would constitute an essential input in the formulation of effective policies that would catalyze sector growth.

The study tries to understand three main areas – infrastructure, labor and govt provision of services. For example where the industry is today, what kind of jobs have been created, the infrastructure issues part with electricity and communications, the HR issues (whether there are enough people and whether these people had the necessary transport etc to to come into work, etc), tax relief, etc.

What is a BPO?
A BPO is defined in this study as an independent entity that took on an entire process that was outsourced (eg: HSBC Call Center). This excluded the software (eg: Virtusa) and garment industries (eg: MAS).

Nuwan – as in garment sector, is a cost center considered a ‘BPO’?

Harsha -No

The company has to be an ITES & separate legal entity to be considered in the survey; resultantly, only less than 30 companies were eligible, and 21 were surveyed.

Astron was the first BPO (entered in 1983, previously known as ‘Data Entry International’). In the earlier days, they used to do data entry, but they were not online at that stage. It is one of the largest employers; presently, Astron & HSBC are the largest employers ; other BPOs don’t employ large numbers. Some of them have as little as 3 employees only.

Can it be concluded that a lot of these companies come in as BPOs only to enjoy the tax holiday they get?
Harsha – The tax incentives have been available since 1989 and I don’t think this has had any effect on the spurt of BPOs opening up in 2003-2005.

The final study will try to relate the policies that may have affected (if at all)the sector to the growth in the sector.

The findings….
Reasons for locating in Sri Lanka: The main reasons that BPOs cited for locating in SL were low labor costs, low operational costs, and tax incentives.

Investments: BPO investments in Sri Lanka Investments are mostly made by offshore BPOs. Onshore investments are a total of equipment and labor costs only as they do not invest in land and buildings (except for the large offshore BPOs).

[Offshore – the process is outsourced outside of your country. Onshore – the process is outsourced within the country.]

Sujata: Is there a difference between offshore and onshore employment? Dilshani: This will be covered in detail in the final report.

Services on offer: Almost half the companies offer accounting services.

Most of the BPOs in SL are non-captive (not a part of a parent company; they bid for work independently); this may explain the concern for security in SL and SL’s image. THey are also concerned about transport facilities in the country.

Employment:
Astron & HSBC employ large numbers. Some of the others are planning on increasing employment ; but when they have 2-3 employees and increase it by 2-3 more people then the growth rate will be 100%, which may be misleading cause their sizes are very small.
Harsha: we can ask BPOs how many years they have been in existence and ask them how many employees they have

Nuwan – is ther a correlation between the number of employees & investment, turnover (e.g 3 employes could be running 10 servers, which is a lot of work!)

Dilshani – we tried to find out turnover in terms of export earnings but they have not responded.

Helani – perhaps SL is just a location for many small BPOs, unlike india who has many big ones. Is there a difference in the reasons for setting up in SL between offshore & onshore? Why would local BPOs locate themselves in Sri Lanka? It can’t be cheap labor and operating costs, can it?

Dilshani – there were no differences in the reasons cited between the two groups. its cost based.

Sriganesh (in Chicago)- even in india, altho offshore investments are large, ..>??? Its the policy environment that encourages BPOs to locate. Eg. getting land.

Nuwan – we started much later than India; shouldn’t we compare india at year 1 with SL at year 1, rather than india & SL in year 2006.

Harsha – we don’t have the data.

Luxman – SL liberalised far earlier than India.

Sriganesh – anomalies in the data? e.g. most companies say they give compulsary training in speech/language. why is this necessary, unless the BPOs are predominantly call-centers?

Divakar – what are the policy persepectives that can be taken from this? what can be done from a policy perspective to encourage BPOs? what barriers can be removed?

Harsha – Zoning – e.g have BPO parks or zones. this will for e.g sort out the transportation problems, along with other infrastructure problems.

Divakar – in SL we don’t have the scale of operations to make transportion for BPO workers economical.

Luxman: Infrastructure issues will depend on scale of operations.

Dilshani – the political environment at the time of survey (straight after terrorist attack on army chief) may have impacted the results (high concern for security situation in country, law and order and also maintaining SL image abroad)

Siganesh – perhaps the data can be verified against BOI data and ITESA.

6 Comments to LIVE FEED: Colloquium: Initial findings from the Base Line Sector Analysis of the BPO Industry In Sri Lanka

  1. mel's Gravatar mel
    July 15, 2006 at 11:02 pm | Permalink

    Have we sorted out the laws regarding late night work for females employed by BPOs? We keep getting mixed signals from authorities. If situation is not resolved, how do these companies get around this “little issue”?

  2. de mel's Gravatar de mel
    July 16, 2006 at 11:17 am | Permalink

    Well, won’t too much of labor laws discourage the BPO related investments???

  3. dilshani's Gravatar dilshani
    July 18, 2006 at 10:43 am | Permalink

    Cabinet approval was given, last year, to the repeal night work restrictions on women. in april when we checked it was still ‘pending’ parliament approval.

    but there seems to be some misunderstandings on interpreting the labour regulations. let me explain very quickly.

    restrictions on women come under factory ordinance. not the shop and office act. so if set up under shop and office should not impact. anyway garment factories have women working at nights. can get permission from labour commissioner. so either way restriction not too tight.

    the issue here is more about the social impacts. trade unions, women’s rights groups feel not having controls on women’s work hours could lead to exploitation and social issues – given Sri Lankan culture and women’s role. garment sector good example.

    anyway to remove any ambiguity, labour ministry trying to amend the factory ordinance section 10. (pending parliament approval still.)

    hope this is good enough

  4. Azaam's Gravatar Azaam
    July 22, 2006 at 11:09 pm | Permalink

    Very useful information. Dishani, can you provide some more information regarding

    1) Gov regulations in BPO
    2) Tax holidays
    3) BPO Growth rend in Sri Lanka
    4) Any market analysis

    Thanks

  5. August 2, 2006 at 8:57 pm | Permalink

    Dear Azaam,

    with regards to your questions:

    1 & 2: Currently there are no specific regulations governing the BPO sector. Most existing BPOs have BOI status and enjoy the usual benefits that come with that status including tax holidays. However there has been movement in introducing legislations to specifically promote the BPO sector. The nature of these proposed incentives is unknown as the BOI has been reluctant to release any information till the legislation has been approved by the parliment.

    3) The sector is looking to grow. Since 2004, atleast 14 companies have set up shop and I believe a few more have already applied for or are in the process of getting BOI status. Preliminary results of the survey indicate that most companies plan to grow by atleast 30% in the coming year.

    4) The market is somewhat segmented but the accounting services seems to be the most popular.

    A draft of the Baseline BPO study will be posted soon (hopefully by next week) on this site for comments. That document will give further details to your questions.

  6. October 11, 2006 at 10:15 am | Permalink

    This post is now closed for comments. Any new comments should be made to the following post where the final report of the study is available for download:

    http://www.lirneasia.net/2006/09/baseline-sector-analysis-of-the-bpo-industry-in-sri-lanka/

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