Exploring further bottom of the pyramid


Posted on September 25, 2008  /  0 Comments

Grameenphone has sealed a deal with the postal department to boost its revenue by going deeper in rural areas through the postmen working in about 8,300 post offices in Bangladesh. Initially, the rural postmen will sell 24,000 prepaid mobile connections to the very remote places. The mailmen in such places are often the only gateway to the world beyond the horizon. They will also top up the customers’ accounts with small denominations. In return the low-paid rural mailmen as well as the ailing postal department of Bangladesh will make money out of every transaction. The operator along with the postal service makes money while people at the further bottom of the pyramid get connected! Read more.

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