Dialog Mobile has proven that broadband has a massive potential in under-penetrated markets. HSPA has all of the necessary qualities – the ability to utilise existing infrastructure, low cost devices, high throughput – making broadband commercially viable even among the poorest people.
But it’s not simply a matter of technology deployment, as Dialog has discovered. Charging models and the service wrap are important however operators have to create the demand by supporting entrepreneurs and content developers to ensure that people that have not used computers before want to return time and again. Get it right, and profits can be made even among the smallest markets. Download the case study.