It is good to see that quality of service (QoS) is coming under the Asian regulatory microscopes. The Philippines regulator has called for improved service quality of broadband while India’s TRAI has initiated a public consultation. The region may be exploding with growth but it is also infested with adulterated services. Precisely, the Asian service providers widely deceive the consumers in terms of quality. It is the result of inconsistent policy coupled with the lack of regulatory oversight. Therefore, the regulators should also conduct a soul-search on this issue. Governments are to ensure effective regulation, which compels the industry to fulfill its obligations. Until then, the governments and the industry remain equally guilty of deceiving the people.