A clinic on Communication for Policy Impact was conducted by Dr. Rohan Samarajiva, Helani Galpaya and Nilusha Kapugama of LIRNEasia at the recently concluded IDRC PAN-All conference in Penang, Malaysia. The necessity of communicating or disseminating good research results to stakeholders such as the policymakers, private sector and media was one of the underlying themes of the conference.
The clinic focused on giving participants the necessary tools to formulate a communications strategy for a given project. Some of the key aspects identified were:
- identification of relevant audience/s and appropriate method/s of communication,
- importance of story telling
- timing of the release of results
- recognition of policy windows
The importance of developing a communications strategy at the proposal stage of the project was highlighted. However, such strategies would need to be updated in keeping with research results and the changing economic, political and social landscapes.
Presentation available HERE