Chirag Jain, GupShup, India

The platform is, to begin with, Yahoo Groups on SMS. All you had to do was create a group, invite your friends and communicate them. The difference was that we sat between and subsidized the cost with advertising. We were able to insert contextual advertising and targeted advertising.

The platform is now offering itself to enterprises as a fantastic mobile CRM application. Now enterprises use this platform to grow by word of mouth. Now that we’ve got such a huge community, we’re saying that we can be your marketing channel. Say you’re selling a Bollywood ringtone. Potentially I would know who would be the most receptive people for that.