In a study conducted among 579 million people in emerging Asia it was discovered that people are reluctant to use these services because they seem too complicated. Most people tend to download ringtones etc from their PCs and then transfer them to their mobiles. Cost is also a factor that limits Mobile 2.0 applications from being used on a mass scale.

Prerequisites such as ‘more than voice’ mobile phones exist. And people are interested in using these services, but service providers have not yet started to cater to their specific needs. Mobile 2.0 service providers must adapt to demand patters at the BOP. The potential is augmented by the presence of large unavailability of internet access and knowledge on internet use.

-Ayesha Zainudeen, LIRNEasia