Bharti AirTel has acquired 70% of Warid Telecom in Bangladesh. It immediately prompted the leading operators sharing each other’s infrastructure to keep the costs under control. Grameenphone’s CEO said his company “is the only operator in Bangladesh that is profitable so far. If tariffs fall further, it will have a big impact on the profitability of other operators.” Within less than a month the very Grameenphone has dropped its tariff to as low as Tk 0.49 (US$ 0.007) per minute. Grameenphone’s ambush is a blow for its competitors while Bharti prepares the battle plan for Bangladesh.  This is how competition turns a pristine landscape into a deadly battlefield.