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MNP backfires in India

Regulator proposes and market disposes. MNP has backfired in India since its introduction three months back. Hindustan Times said,

Reliance and BSNL lose. Vodafone, Idea and Airtel win. CDMA is out, GSM is in. That’s the verdict on mobile number portability (MNP), which came into force nationwide on January 20. It is a trend that somewhat contrasts the experience of other countries with number portability, where incumbent market leaders often lost subscribers. In India’s case, new entrants have not been able to seize the opportunity and dent the market share of top players, data released by the telecommunications department show.

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