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Airtel innovating m-based transactions in Africa, not Asia

Curious why they are not using simple m payments. Also curious why Africa?

Standard Chartered Bank and MasterCard have developed a solution that will allow people in the East African nation to make online purchases with their cellphones, obviating the need for a credit or debit card.

The service, called PayOnline, will soon be expanded to other African markets. It allows Airtel Money customers to make online purchases via a 16-digit code, much like using a credit card. Merchants have to accept MasterCard as a payment mechanism.

The service allows customers to make online purchases by requesting a single-use card number from a menu of options on their phones. Airtel Money then generates a 16-digit number that is valid for 24 hours and a single purchase.

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