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Counting the jobs. Not easy for Apple; not easy for ICT industries

We heard, back in 2005, that the Pakistan Telecom Authority and the Nigerian Communication Commission had calculated how much direct and indirect employment had been created by the telecom industries. Further inquiries revealed that the methods used were suspect and that the studies would not float under rigorous review. The difficulties are exemplified by the prepaid card value chain, where a whole series of resellers are involved in selling value and almost none are engaged solely with mobile.

Now the NYT reports an attempt by Apple to quantify its job creation within the US.

Apple has made its first attempt to quantify how many American jobs can be credited to the sale of its iPads and other products, a group that includes the Apple engineers who design the devices and the drivers who deliver them — even the people who build the trucks that get them there.

On Friday, the company published the results of a study it commissioned saying that it had “created or supported” 514,000 American jobs. The study is an effort to show that Apple’s benefit to the American job market goes far beyond the 47,000 people it directly employs here.

Is there something we can learn from Apple?

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