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Mobile as the linchpin

In an attention-grabbing talk where among other things he wrote off Facebook, the Forrester CEO placed the mobile at the center of it all.

Mobile engagement, built on architectural change brought about by the app internet will replace the broader Web as the focus of innovation and change, he said.

For CIOs it means, “You are going to put your company in the pocket of customers so that when they need you, they are in contact and you are there for them…anytime, anywhere.”

Here is his forecast on Facebook:

He then described Facebook as “half way there,” before adding: “I think Facebook is toast…the company is in major trouble around mobile engagement and the app Internet.”

Why else would CEO Mark Zuckerberg buy Instagram or be talking about launching a mobile phone, he asked.


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