The discussion on whether Facebook will succeed in making the transition to a mobile-dominated world happened on these pages as well. But now the numbers have come in. The transition is done.
About 757 million people around the world used the social network on an average day last month, and three-quarters of them logged on using mobile devices.
Facebook’s business has also been transformed. In 2012, most of its money came from generic banner ads delivered to users visiting its site by desktop computer. In the fourth quarter of 2013, 53 percent of the company’s advertising revenue came from pitches delivered to iPads, smartphones and other mobile devices, with many of those ads highly targeted by gender, age and other demographics.
“I think it’s inarguable that Facebook is a mobile-first company,” Facebook’s chief financial officer, David Ebersman, said in an interview.