So it’s not just the companies that actually purchase capacity from cloud service companies. Everyone.
Google has a big cloud, too. You’re on it if you use any sort of Google service like email and photo editing. Seventy million Nigerians recently registered for local elections on Google’s cloud and millions more people study on Google’s cloud through the online educational service Khan Academy. The young messaging app Snapchat grew to millions of users overnight, without spending millions to support them, by running on Google’s cloud.
Microsoft tapped cloud technology for running email accounts and Xbox games. Now it sells its cloud resources. For example, the Chinese automaker Qoros uses Microsoft’s cloud, called Azure, to connect its cars to social media and provide entertainment. Google and Yahoo developed cloud techniques for their search businesses, along the way pioneering big data analysis inside their clouds. IBM even made it possible to use its Watson supercomputing technology through a cloud service.
What this means is that you do not have to make a special effort to move your content out of the jurisdiction that you live and work in. It more or less naturally resides elsewhere. That is why it’s worth watching the US effort to assert extra-territorial jurisdiction over data centers.