LIRNEasia is a regional ICT policy and regulation think tank active across the Asia Pacific

Instagram ad platform reveals user statistics

Instagram facilitates photo/ video sharing and social networking. Instagram community consists of over 400 million and is one of the largest ad platforms in the world. Access to this ad platform provides access to Instagram user data. Based on this, we acquired Instagram user data on Sri Lanka, Nepal, Myanmar and Bangladesh. When comparing these four countries, Bangladesh has the highest Instagram users and Myanmar has the lowest.

In Bangladesh and Sri Lanka, male users are significantly higher than female Instagram users. In Myanmar, female Instagram users are higher.



In all 4 countries, users of Instagram using android devices are higher than Apple devices.


More information on Instagram user statistics in Sri Lanka can be found here.



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