KF Lai, PhD, is co-founder and chief executive officer of BuzzCity, one of world’s leading mobile media companies in the development and marketing of mobile services and entertainment to a global audience. Established in 1999 in Singapore, BuzzCity’s business focuses on two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These “unwired” consumers are accessing the mobile Internet on their phones due to widespread and affordable wireless access. Prior to founding BuzzCity, Dr Lai worked as an applied researcher in laboratories funded by the Singapore government, specializing in pattern recognition and text retrieval. He graduated with First Class Honours in Electrical Engineering from the National University of Singapore and obtained his Doctorate in Electrical Engineering from the University of Wisconsin-Madison.