The Private Bus Operators Association of Sri Lanka has come forward with an initial proposal to introduce a possible a service for sale and purchase of bus tickets via mobile phones and/or customized electronic cards. These e-reload passes are readable by the existing GPRS-enabled ticket machines. The current plan is that passes will be in the form of physical re-load cards or mobile phone enabled mechanisms. If mobile phone -enabled, then a whole new window of opportunity emerges for transactions; this could become the most widely used, full mobile 2.0 (transaction-capable) application.
Given that public transport is a several-times-a- day need for the majority of the BOP in Sri Lanka and elsewhere in the region, this study is undertaken to bring to the discussion table the multi-faceted issues that need to be considered prior to implementing the proposed service. It is expected that such a discussion among the stakeholders would lead towards considered decisions that would help avoid the pitfalls and facilitate the success of the proposed Mobile2.0@BOP service.
This research was conducted by Dr. Harsha de Silva in 2010.
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Citation for the above report should be done as: Author Last Name, First Name Initial, (2010), Report Name, Retrieved Date, URL of document on LIRNEasia website.
Presentation at LIRNEasia-PTA Expert Forum, April 2010, Islamabad, Pakistan
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