Teleuse at the bottom of the pyramid, or Teleuse@BOP, pioneered by LIRNEasia in 2005, is aunique series of cutting edge demand-side studies on ICT use among the BOP. It was one of the first large regional studies to assess demand for ICT services among emerging Asia’s BOP in a systematic way.
Teleuse@BOP4 (2011) is currently underway, with quantitative fieldwork expected to be completed in June 2011 . The focus of this study will be on the use of mobile phones for value-generation at the BOP, against the backdrop of an emerging knowledge-based economy.
This work is being carried out by with the aid of a grant from the International Development Research Centre (Ottawa, Canada) and UKaid from the Department for International Development of the UK (DFID).
Project updates
13 June 2011: The request for proposals for a multi-country qualitative study of teleuse at the bottom of the pyramid, to complement the survey currently being conducted can be downloaded here (full annexes can be emailed upon request; please contact info^at^lirneasia^dot^net). Full technical and financial proposals should be submitted on or before 0900hrs (Sri Lanka time) on Friday 1 July 2011.
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