Teleuse at the bottom of the pyramid, or Teleuse@BOP, pioneered by LIRNEasia in 2005, is a unique series of cutting edge demand-side studies on ICT use among the BOP. It was one of the first large regional studies to assess demand for ICT services among emerging Asia’s BOP in a systematic way.
Teleuse@BOP4 :The 2011 study was conducted in India, Pakistan, Bangladesh, Sri Lanka, Thailand, and most recently, Java (Indonesia), focuses on if and how mobile phones are being used for productive purposes, especially within the agriculture sector.
The study also contains a module on the knowledge and information needs as well as ICT use in the agriculture sector in India, Bangladesh, Sri Lanka and Thailand.
The quantitative component and the qualitative fieldwork is now completed whilst the qualitative report is expected in May 2012 .
This work is being carried out by with the aid of a grant from the International Development Research Centre (Ottawa, Canada) and UKaid from the Department for International Development of the UK (DFID).
Other Downloads: Presentations and briefs | Please note: The data and findings of this study may not be used in legal proceedings
Teleuse@BOP4: Preliminary findings for Sri Lanka, Presentation made at T@BOP4;How those at the bottom of the pyramid use mobiles, 23 November 2011, Colombo, Sri Lanka.
Teleuse@BOP4: Preliminary findings; Presentation made at the CPRsouth conference, 9 December 2011, Bangkok, Thailand.
Research Reports
Smallholders and agricultural micro-enterprises in Agriculture: information needs and communication patterns | Executive summary | Report (1.9Mb) |
Videos
As a part of Teleuse@BOP4 four teleuser profiles were captured on film, exploring predominantly the productive use of mobile phones. Click here to view videos.
Selected media coverage
Phones a bare essential for bottom of pyramid: Study, The Financial Express, 15 December 2011
More poor people own mobile phones but productive use still a far cry, The Hindu Business Line, 19 December 2011
Productive use of mobiles needed – LIRNEasia survey, The Bottom Line, 25 December 2011
How the poor use cell-phones, The Nation, 14 January 2012
Mobile Momentum: Sri Lanka phone use to overtake TV, radio, Lanka Business Line, 5 April 2012
Recent Comments