A component of LIRNEasia‘s 2012-2014 research focused on how customer service practices in the delivery of government services, electricity and telecom services can be improved in terms of serving the needs of urban, poor, micro-entrepreneurs. The study was carried out in Bangladesh, India and Sri Lanka. Customer Relationship Management (CRM) practices in telecom (mobile phones), electricity and government were studied both from the supply side (from the operators’ point of view) and the demand side (the users’ point of view).
To examine the CRM practices of mobile telecom operators, electricity distributors and government service providers, the research team conducted desk research and stakeholder interviews with experts and senior level personnel in all three sectors. The research draws from the successes of the telecom sector in managing its customer relationships to be incorporated into electricity distribution and government service delivery.
In order to examine the user’s perspective (demand side) LIRNEasia conducted a quantitative survey and qualitative study. The focus was on the needs of urban micro entrepreneurs. The quantitative component looked at what services in the three sectors (telecom, electricity and e-gov) need to be changed to serve the MEs better. The research was conducted in Dhaka in Bangladesh, Delhi and Patna in India and Colombo in Sri Lanka. The qualitative component examined how the services identified in the quantitative component can be re-designed to serve MEs better.
Dissemination of the research findings is currently in progress.
Solution briefs – Electricity sector
Solution briefs – Telecom sector