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Tag Archives: attention economy

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Communication policy in the age of Facebook: the paper

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Never a good idea to read a paper, even though one existed because I wrote it up at the request of the organizers of Manipal conference. Here is the conclusion: The communication space has been transformed by the attention economy. Thinking on policy has changed, with policy expected to set the ground rules for all […]

Google, Facebook, etc. Europeans don’t walk the talk

The overt hostility among European opinion leaders to attention-economy companies such as Google and Facebook is not translated into use behavior. Their policy makers do everything in their power to slow down the attention economy. And they still wonder why their companies can’t cut it. Google now has an 85 percent market share for search […]

Twitter as an exemplar of the attention economy

The attention economy requires that major investments be made to acquire the attention base and then to monetize it. Although the attention economy has been around at least since 1830, people are still not used to the model. They may be right about the business model – in which case Twitter becomes a perfect case […]

Attention economy: Dispatches from the battle for the small screen

The shift from the economy of things to the attention economy is now almost complete. The buying and selling of things will continue, but will be subservient to the production of attention on an industrial scale and its buying and selling. The data economy is fast catching up as another key element of the picture. […]

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