LIRNEasia is a regional ICT policy and regulation think tank active across the Asia Pacific

Tag Archives: audience

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Paying for content v paying for attention

In the talk that I gave at Manipal University, I emphasized the significance of audiences in today’s economy. Here is a piece that highlights what appears to be a counter-trend. Yet for much of that time, the business side of culture looked under assault. The internet taught a whole generation that content was not something […]

Communication policy in the age of Facebook

I’ve been invited to deliver the chief guest’s address at International Conference on “India’s Communication Policy and Strategy,” at Manipal University, Karnataka, India, March 17-18, 2017. The topic I picked is “Communication policy in the age of Facebook.” Here is what I think is the key para: Though difficult, it is possible to develop a […]

Twitter as an exemplar of the attention economy

The attention economy requires that major investments be made to acquire the attention base and then to monetize it. Although the attention economy has been around at least since 1830, people are still not used to the model. They may be right about the business model – in which case Twitter becomes a perfect case […]

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