Barcelona LIRNEasia Lead Archives — LIRNEasia


LIRNEasia Lead Economist, Dr. Harsha de Silva presented findings of a new study on telecom use at the bottom of the pyramid in five emerging Asian countries at the well attended ESOMAR global market research conference, Telecom 2006: Convergence Revolution held in Barcelona from 29 November – 1 December 2006. The study covers India, Pakistan, Sri Lanka, Philippines and Thailand. de Silva presented some findings contained in a paper written with LIRNEasia researcher Ayesha Zainudeen on the costs and benefits of access to telecoms and the expected next billion subscribers. A particular finding of interest to local policy makers was that almost a quarter of Sri Lankans at the bottom of the pyramid believe that direct access to a phone (i.