Tag Archives: BOP
Voice: The disruptive technology
We’ve been pushing for more-than-voice services over mobile. So why do we think voice is the game changer on the horizon? It’s a different kind of voice. One that allows commands to be given to ICT devices using voice. For the BOP, the evidence is crystal clear. Keyboards are a constraint. If people can interact [...]
Teleuse@BOP Profile: Rann Vijay Kumar
The second of the videos features Rann Vijay Kumar, an agricultural first handler from Samasthipur in Bihar, India. He regularly buys vegetables and cereals directly from farmers, which he then stores and sells to wholesalers. He relies heavily on his mobile phone: to stay in touch with both his supplier farmers and buyers, and to know [...]
Teleuse@BOP Profile: Poonam Devi
In keeping with the objectives of the Teleuse@BOP4 study, a series of videos have been completed. The focus is predominantly on the productive use of mobile phones. The first in this series features Poonam Devi, a beautician from Bihar, India. Poonam’s life has been transformed since she started using a mobile phone in 2007. It [...]
Facebook’s Achilles’ heel: Mobility
Most people access the Internet using mobiles. Many use Facebook from mobiles. Our research in Java showed that people at the BOP were beginning to call Internet Facebook. Yet, Facebook does not know how to monetize mobile products? “We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and [...]
Bill shock in the US; disconnect in South Asia
A major step in consumer protection has occurred in the US, with customers now being warned when their data usage and bills go above a threshold. Is this a problem for us in South Asia. Yes, for the TOP (top of the pyramid) customers who actually receive bills. But for our clients, the bottom of [...]
Love at the TOP and BOP
So, this NYT opinion piece more or less establishes that the iPhone (or smartphone) is a boyfriend/girlfriend substitute among the rich. That’s not what is relevant for us. Does this love exist only at the TOP? What parts of the brain would be activated if fMRIs were run on the BOP? We wouldn’t know an [...]
India: Is definition of active mobile subscription realistic?
My colleague who made the previous post had neglected to look at the cause of the so-called spike in inactive SIMs. The cause is a change in definition, plain and simple. The market revaluation has been triggered by rule changes in the activity period allowed for prepaid users and the effect of mandatory SIM registration. [...]
What the TOP does with more-than-voice services
Sometimes we can get ideas for services for the BOP from what the rich do with their smartphones and computers: The same day, my brother sent along a link for a new app (leafsnap) that allows users to identify trees by submitting photos of leaves. What a smart way to juice that nature walk, I [...]
Teleuse@BOP research presented at infoDev Innovation Event in Helsinki
LIRNEasia was invited to introduce its work on understanding how people at the BOP in emerging Asia use ICTs and what kinds of new services they are likely to be interested in at the 4th Global Forum organized by infoDev and the Finnish government in Helsinki, May 28-June 2, 2011. Our research was presented at [...]
Multiple SIM story in Pakistan
One problem with our Teleuse@BOP research is that people who use the findings tend to shed the nuances. We do not know the percentage of Pakistanis with multiple SIMs, only the percentage of those at the BOP. But I am confident the general claim being made is not erroneous. Pakistan has been ranked top among [...]
LIRNEasia Senior Research Manager at Sesame Workshop, New Delhi
LIRNEasia Senior Research Manager, Ayesha Zainudeen, was recently invited by Sesame Workshop India to give a special address at an action forum entitled, “M for Mobile: Exploring Technology for Social Development in India”, in New Delhi, India. It was organized with support from the Ford Foundation. The two-and-a-half day workshop brought together experts from mobile [...]
What is the bigger news? Android overtaking Symbian or mobile becoming the principal path to the Internet?
As the owner of a G1, I can afford a little smirk about the ascendancy of Android. But really, the bigger story from the perspective of the people at the BOP who are our prime constituency, is the Gartner prediction that this is the cross-over year for those accessing the Internet through mobiles, though of [...]
LIRNEasia research on m-money published in ITID journal
LIRNEasia Mobile 2.0 research on potential use of mobile money services among the BOP in emerging Asia has been published in the latest edition of ITID (Vol. 6, Issue 4). The paper entitled, “M-money for the BOP in the Philippines” is authored by Erwin Alampay, LIRNEasia Research Fellow, and Gemma Bala. Abstract This paper explores [...]
PCs on the chopping block?
We have been talking about an alternative path to the Internet for the BOP in emerging economies. We said this path would be through the mobile phone and talked about how it was converging with the conventional computer, through smartphone and netbooks that would percolate down to the BOP through second-hand markets. But now people [...]
LIRNEasia research presented at GSMA mWomen Working Group meeting
Tahani Iqbal, LIRNEasia Research Fellow, has been invited to make a presentation on the “Wants and needs of women in developing markets” at a mWomen Working Group Meeting organized by the GSM Association on 9 – 11 November 2010 in Chennai, India. She is the only non-industry speaker at the event, and will present findings from [...]
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