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Tag Archives: BOP

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Large-screen smartphone sales projections indicate mobile data growth will continue, if not increase

This is not immediately relevant to our market segment, but it will become so over time. This has the potential to displace laptops and small smartphones. The economies of scale will kick in, and prices will come down. And a key element in the Internet eco system will be put in place. According to a […]

A no-camera phone optimized for listening to music from Microsoft (Nokia)

It’s been sometime since we wrote about cheap feature phones for the BoP. Around seven years, if my search does not mislead. But here goes Microsoft. We wish them success. The company billed the €19 device as “the most affordable mobile phone with video and music player”. In both cases, the ability to add content […]

Indications of Myanmarese directly taking up smartphone and mobile apps

A study of mobile use by poor micro entrepreneurs in five cities has revealed surprisingly high levels of smartphone use, indicating fast take-up of mobile applications and services beyond voice when competitive network roll-out gathers momentum in the coming weeks. The results of ethnographic research, interviews and focus groups conducted earlier this year by LIRNEasia, […]

Facebook understands what drives people to use data

Facebook is about to announce the results of a major initiative to make its services accessible to those at the bottom of the pyramid who do not yet use smartphones. More than 100 million people, or roughly one out of eight of its mobile users worldwide, now regularly access the social network from more than […]

A Facebook phone?

We found people at the BOP in Indonesia claiming they did not use the Internet, yet going into great detail about their use of Facebook. Our colleagues in Africa, RIA, also noted this phenomenon. Western observers are skeptical about the value of a Facebook phone, but perhaps it may make sense in our parts? A […]

Study on mobile use by the BOP in Africa

Two new infoDev-led studies provide insight into the use of mobile phones at the BOP in Kenya and another in 12 countries in Africa including South Africa The Kenya study (carried out by iHub Research and Research Solutions Africa) found that over 60% of the Kenyan BOP owns a mobile phone. However only 25% of them […]

One third of mobile phones shipped to Sri Lanka are multi-SIM?

Is it that the Top of the Pyramid is more into multi-SIM use than the BOP? It appears from the report that multi-SIM use may be higher than was reported by Teleuse@BOP4. Or, it could be indicating that multi-SIM use is on the increase, with greater availability of multi-SIM handsets. CyberMedia Research (CMR), a computer […]

Voice: The disruptive technology

We’ve been pushing for more-than-voice services over mobile. So why do we think voice is the game changer on the horizon? It’s a different kind of voice. One that allows commands to be given to ICT devices using voice. For the BOP, the evidence is crystal clear. Keyboards are a constraint. If people can interact […]

Teleuse@BOP Profile: Rann Vijay Kumar

The second of the videos features Rann Vijay Kumar, an agricultural first handler from Samasthipur in Bihar, India. He regularly buys vegetables and cereals directly from farmers, which he then stores and sells to wholesalers. He relies heavily on his mobile phone: to stay in touch with both his supplier farmers and buyers, and to know […]

Teleuse@BOP Profile: Poonam Devi

In keeping with the objectives of the Teleuse@BOP4 study, a series of videos have been completed. The focus is predominantly on the productive use of mobile phones. The first in this series features Poonam Devi, a beautician from Bihar, India. Poonam’s life has been transformed since she started using a mobile phone in 2007. It […]

Facebook’s Achilles’ heel: Mobility

Most people access the Internet using mobiles. Many use Facebook from mobiles. Our research in Java showed that people at the BOP were beginning to call Internet Facebook. Yet, Facebook does not know how to monetize mobile products? “We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and […]

Bill shock in the US; disconnect in South Asia

A major step in consumer protection has occurred in the US, with customers now being warned when their data usage and bills go above a threshold. Is this a problem for us in South Asia. Yes, for the TOP (top of the pyramid) customers who actually receive bills. But for our clients, the bottom of […]

Love at the TOP and BOP

So, this NYT opinion piece more or less establishes that the iPhone (or smartphone) is a boyfriend/girlfriend substitute among the rich. That’s not what is relevant for us. Does this love exist only at the TOP? What parts of the brain would be activated if fMRIs were run on the BOP? We wouldn’t know an […]

India: Is definition of active mobile subscription realistic?

My colleague who made the previous post had neglected to look at the cause of the so-called spike in inactive SIMs. The cause is a change in definition, plain and simple. The market revaluation has been triggered by rule changes in the activity period allowed for prepaid users and the effect of mandatory SIM registration. […]

What the TOP does with more-than-voice services

Sometimes we can get ideas for services for the BOP from what the rich do with their smartphones and computers: The same day, my brother sent along a link for a new app (leafsnap) that allows users to identify trees by submitting photos of leaves. What a smart way to juice that nature walk, I […]

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