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Tag Archives: Bottom Of The Pyramid

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Using the phone for business purposes

We want your comments and suggestions in Teleuse@BOP4 questionnaire design In our most recent demand-side ICT study, Teleuse@BOP3, we asked bottom of the pyramid (BOP) phone owners if and how often they used their phone (mobile or fixed) for business purposes or any other financial or work-related purposes. The responses we got were quite encouraging: Teleuse@BOP4 […]

CK Prahalad, bottom of the pyramid guru, passes away

It is a measure of CK Prahalad’s fame that I read about his demise in a Sinhala weekly. I had missed the story because I was teaching in Cape Town and then on the road until the end of April. But today, as I glanced through this low-circulation, but high-impact, weekly, I learnt of his […]

Mobile 2.0 meets net neutrality

We’ve been saying that most people will reach the Internet through mobile platforms for some time. And for some time, our colleagues have been looking at us as though we have sunstroke. But we like to break new ground and know that skeptical looks are part of the package. Now we have a powerful ally: […]

Photo exhibition at LIRNEasia@5

As part of LIRNEasia’s 5th year anniversary conference, “research -> policy -> knowledge based economies“, a photo exhibition was commissioned at the event to capture different aspects of the use of mobile phones by those at the Bottom of the Pyramid (BOP). The images which were sourced from Flickr from both budding as well as […]

Young Health Workers more likely to adopt the m-HealthSurvey

A m-HealthSurvey Certification Exercise was carried out as part of the m-Health Real-Time Biosurveillance Program (RTBP) to measure the usability and adoptability of the m-HealthSurvey mobile application. The exercise was conducted with health workers in Sivagangai District, Tamil Nadu, India and in Kurunegala District, Sri Lanka. The final results of the exercise will be published […]

Teleuse@BOP migrant study findings released in Dhaka

LIRNEasia‘s recent research on ICT use and remittances among migrant workers was released in Dhaka on 28 June 2009. The study of over 1,500 domestic and overseas migrant workers in six Asian countries (Bangladesh, India, Pakistan, the Philippines, Thailand and Sri Lanka) has yielded some interesting insights in Bangladesh, with important policy implications. Demand for […]

Mobiles, the developing world path to the Internet?

nokiahorizonsfeb09

Teleuse@BOP3, LIRNEasia’s six country study has shown that between 2006 and 2008 there has been significant uptake of mobiles by the BOP in emerging Asia. Access to computers on the other hand (see here for numbers)  in these countries at the BOP is minimal.  Together with the increasing capabilities of mobiles to deliver an array […]

Inclusive growth with mobiles: Findings from the BOP

BOP Phone penetration (2008)

Just five years ago, the Indian telecom industry’s massive momentum barely included the poor.  The country had slightly over seven access paths (fixed and mobile connections) per 100 people, but in rural India 100 people were served by only 1.5 access paths.  Even in urban India, the poor were unconnected. But now, the picture is […]

Should telcos abandon the BOP market?

bda-study

An article published by the Business Standard, India, states that telecom operators should focus on their most profitable customers, those at the top of the pyramid or TOP, instead of following bottom of the pyramid (BOP)-focused strategies. The article cites a study by BDA, a consulting firm in India, which finds that the TOP contributes a […]

Sri Lanka: No UPAHARA for farmers, fishermen, street vendors and tea pluckers

One seemingly less important budget proposal made yesterday by President Mahinda Rajapakse – many might have missed it – is the eligibility extension of the popular ‘low cost’ UPAHARA package by Mobitel to clergy and employees of co-op societies. Only public sector employees plus retirees had the privilege before. No doubt, a private company, even […]

The Interview with Rohan Samarajiva

This episode of The Interview features an interview with Executive Director, Rohan Samarajiva on telecom regulations, disaster mitigation, preparedness and early warning, mobile phone usage at the BOP and a number of other technology related issues. The Interview – Rohan Samarajiva from CPA on Vimeo.

Microsoft tries to understand BOP teleuse

In the end, Microsoft’s best intentions may not satisfy what locals want. The company surveyed 8,000 people in emerging markets and found their most pressing needs for technology often revolved around entertainment and surfing the Internet. “It reinforced for us that the emerging middle classes are sort of like the middle classes here except they […]

LIRNEasia research published in Telektronikk

An article entitled, ‘Teleuse at the Bottom of the Pyramid: Beyond Universal Access’, co-authored by Harsha de Silva and Ayesha Zainudeen, has been published in Telektronikk, a leading telecommunications journal, published by Telenor, Norway. Appearing in the journal’s second issue for 2008, aptly titled, ‘Emerging Markets in Telecommunications’, the article explores the extent to which “universal […]

Mobile2.0: Beyond voice? Call for papers

Preconference workshop at the 2009 conference of the International Communication Association (ICA) | 20-21 May 2009, Chicago, Illinois, USA | Download Call for Papers (pdf) Mobile phones are becoming increasingly important in bringing people into the Information Society.  It is widely accepted that the inhabitants of the future household will carry mobile devices that will […]

Download caps in the US

One of the key debates on broadband is between those who believe in “all you can eat” service packages and pricing and those who do not.  Our research so far indicates that broadband can only be provided to the Bottom of the Pyramid using the same kind of business plans that were effective in providing […]

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