data analytics


When I was living in US Midwest, Delphi was a familiar name. It was a company that employed thousands to make original equipment for vehicles. But now, according to NYT, Delphi is positioning itself to be a player in the data business: Delphi hopes to create a new business that can gather vast amounts of data from vehicles — about how and where they go, how they’re driven and how they’re running. The company then envisions selling insights drawn from the data trove to automakers, insurance companies and possibly even advertisers. A driver who frequently drives to Starbucks locations, for example, could be targeted with Starbucks coupons via email or text.
I’ve been invited to deliver the chief guest’s address at International Conference on “India’s Communication Policy and Strategy,” at Manipal University, Karnataka, India, March 17-18, 2017. The topic I picked is “Communication policy in the age of Facebook.” Here is what I think is the key para: Though difficult, it is possible to develop a comprehensive, modern policy for the communication space through diligent consultation and the involvement of multiple agencies of government. But it would suffer from a fundamental instability. This is because the media (broadly defined) are no longer just a segment of the economy.
Looks like what we wrote in EPW is having ripple effects. A cost-effective, intermediary method of collecting data has emerged in the form of direct source collection, in which individual citizens themselves are relied upon as the primary source of information. This is done through mobile network data, generated by all cellphones and includes information such as frequency and duration of calls, Internet plans and visitor location registry data. In cities buckling under the pressure of a growing population and facing a possible breakdown of infrastructure, this method of pre-informed planning allows the populace itself to contribute to the solution. LIRNEasia, a Sri Lanka-based think tank, has carried out an extensive study demonstrating the value of mobile network data.