We’ve been thinking about the potential of big data (large, continuing streams of computer-readable data) for development applications. There is nothing about development in the marketing campaign below, but can any zealous privacy advocate identify a problem with it? A mobile campaign by Blue Chip Marketing Worldwide, which is based in Chicago, places the ads for the thermometer within popular apps like Pandora that collect basic details about users, including their sex and whether they are parents, and can pinpoint specific demographics to receive ads. But not all mothers will see the ad on their smartphones. Rather, the ads will be sent only to devices that, according to Google, are in regions experiencing a high incidence of flu.
Tp provide location-based services, companies will need maps that will describe relations between shops, people and places. Both Google and Apple are collecting this information, using software embedded in the handsets. Google and Apple use this data to improve the accuracy of everything on the phone that uses location. That includes maps and navigation services, but also advertising aimed at people in a particular spot — a potentially huge business that is just getting off the ground. In fact, the information has become so valuable that the companies have been willing to push the envelope on privacy to collect it.
We’ve been saying that the screen in the hand will win over the screen on the desk for sometime. So it is with pleasure that we note the big boys are coming to the same position. Chattertrap has already caught the eye of Li Ka-shing, a Chinese billionaire who has invested in Facebook and the music-streaming service Spotify. Mr. Li recently led a $1.
Location-based services are likely to be the next big thing in telecom. Twitter is getting its ducks in a row according to NYT. There are a bunch of possible uses for location-aware tweets. With this new feature, Twitter users — many of whom use the service from their phones while on the move — could choose to view all the tweets written by people in their city, neighborhood or building, for example. In a post on the company blog, Biz Stone, a Twitter founder, suggested that the feature would be particularly useful for people following an event like a concert or an earthquake.