LIRNEasia » Mark Bolger http://lirneasia.net a regional ICT policy and regulation think tank active across the Asia Pacific Wed, 08 Feb 2012 09:38:15 +0000 en hourly 1 The Wi-Fi threat to mobile http://lirneasia.net/2006/07/the-wi-fi-threat-to-mobile-2/ http://lirneasia.net/2006/07/the-wi-fi-threat-to-mobile-2/#comments Sat, 29 Jul 2006 16:02:40 +0000 Rohan Samarajiva http://www.lirneasia.net/2006/07/the-wi-fi-threat-to-mobile-2/ Later this year, T-Mobile plans to test a service that will allow its subscribers to switch seamlessly between connections to cellular towers and Wi-Fi hotspots, including those in homes and the more than 7,000 it controls in Starbucks outlets, airports and other locations, according to analysts with knowledge of the plans. The company hopes that moving mobile phone traffic off its network will allow it to offer cheaper service and steal customers from cell competitors and landline phone companies like AT&T.

β€œT-Mobile is interested in the replacement or displacement of landline minutes,” said Mark Bolger, director of marketing for T-Mobile. Wi-Fi calling β€œis one of the technologies that will help us deliver on that promise.”

Major phone manufacturers including Nokia, Samsung and Motorola are offering or plan to introduce phones designed for use on both traditional cell and Wi-Fi networks. Samsung said last week that it had begun to sell its dual-mode phone in Italy.

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