Marketing


In cyberpunk novels, the world of face-to-face interactions is called meatspace. Everyone knows what cyberspace is. The doyen of cyberpunk William Gibson invented the term. Surveillance is built into cyberspace. In the case of consumption activities, surveillance allows the marketer to “know” what the prospective customer wants and to shape her desires through targeted and customized messages.
Interesting that Ooredoo SIMs cannot be used on feature phones, while Telenor is trying to cover that segment as well. “Cheap SIM cards of two foreign telecom companies will attract people. Ooredoo’s SIM cards cannot be used on Java system handsets as their system is 3G Advanced. But the 3G system will be suitable for almost all Android phones. So far, it has yet to impact the mobile handsets market,” said an official from the Mobile Image handset shop.
We’ve been thinking about the potential of big data (large, continuing streams of computer-readable data) for development applications. There is nothing about development in the marketing campaign below, but can any zealous privacy advocate identify a problem with it? A mobile campaign by Blue Chip Marketing Worldwide, which is based in Chicago, places the ads for the thermometer within popular apps like Pandora that collect basic details about users, including their sex and whether they are parents, and can pinpoint specific demographics to receive ads. But not all mothers will see the ad on their smartphones. Rather, the ads will be sent only to devices that, according to Google, are in regions experiencing a high incidence of flu.
Telecommunication Regulatory Commission of Sri Lanka loves SMS. In the pre-election period it requested operators to accommodate a ‘New Year Greeting’ from the President, who apparently was a candidate. Now it warns the users about a false spam SMS. If you have received it don’t worry. Calls from those numbers do not harm your brain or kill you, assures Director General of the Telecom Regulatory Commission (TRC) Anusha Pelpita.
The stream of blog posts started with a single SMS – apparently by the President of the country to every mobile user. It was initially thought a commercially paid advertisement aimed at the forthcoming Presidential Election but the operators confirmed it is a favour requested by the Telecommunication Regulatory Commission. Does this violate the election laws of the country? Was that an unsolicited entry to mobile users’ personal spaces? LIRNEasia with groundviews and W3Lanka blew the whistle first now it is the turn of the mass media.
This colloquium was conducted by Puree Sirasoonthorn. The objective of this paper is to examine the business model that BuzzCity operationalizes in Thailand. BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s leading wireless community – for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These “unwired” consumers are accessing the mobile Internet on their phones due to widespread and affordable wireless access The number of myGamma users in Thailand is 110, 000.