LIRNEasia is a regional ICT policy and regulation think tank active across the Asia Pacific (About)


Tag Archives: Marketing

Big data, location-based apps and smartphones

We’ve been thinking about the potential of big data (large, continuing streams of computer-readable data) for development applications. There is nothing about development in the marketing campaign below, but can any zealous privacy advocate identify a problem with it? A mobile campaign by Blue Chip Marketing Worldwide, which is based in Chicago, places the ads […]

‘Deadly SMS’ not deadly! – Sri Lanka Telecom Regulator

Telecommunication Regulatory Commission of Sri Lanka loves SMS. In the pre-election period it requested operators to accommodate a ‘New Year Greeting’ from the President, who apparently was a candidate. Now it warns the users about a false spam SMS. If you have received it don’t worry. Calls from those numbers do not harm your brain or […]

Sri Lanka: Financial Times elaborates on spam issue raised by LIRNEasia

The stream of blog posts started with a single SMS – apparently by the President of the country to every mobile user. It was initially thought a commercially paid advertisement aimed at the forthcoming Presidential Election but the operators confirmed it is a favour requested by the Telecommunication Regulatory Commission. Does this violate the election […]

Colloquium: Business Models for Delivering Mobile Value-Added Services

This colloquium was conducted by Puree Sirasoonthorn. The objective of this paper is to examine the business model that BuzzCity operationalizes in Thailand. BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s leading wireless community - for two distinct audiences: the newly connected emerging […]

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