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Tag Archives: Marketing

Reading the tea leaves for Myanmar mobile marketing strategy

Interesting that Ooredoo SIMs cannot be used on feature phones, while Telenor is trying to cover that segment as well. “Cheap SIM cards of two foreign telecom companies will attract people. Ooredoo’s SIM cards cannot be used on Java system handsets as their system is 3G Advanced. But the 3G system will be suitable for […]

Big data, location-based apps and smartphones

We’ve been thinking about the potential of big data (large, continuing streams of computer-readable data) for development applications. There is nothing about development in the marketing campaign below, but can any zealous privacy advocate identify a problem with it? A mobile campaign by Blue Chip Marketing Worldwide, which is based in Chicago, places the ads […]

‘Deadly SMS’ not deadly! – Sri Lanka Telecom Regulator

Telecommunication Regulatory Commission of Sri Lanka loves SMS. In the pre-election period it requested operators to accommodate a ‘New Year Greeting’ from the President, who apparently was a candidate. Now it warns the users about a false spam SMS. If you have received it don’t worry. Calls from those numbers do not harm your brain or […]

Sri Lanka: Financial Times elaborates on spam issue raised by LIRNEasia

The stream of blog posts started with a single SMS – apparently by the President of the country to every mobile user. It was initially thought a commercially paid advertisement aimed at the forthcoming Presidential Election but the operators confirmed it is a favour requested by the Telecommunication Regulatory Commission. Does this violate the election […]

Colloquium: Business Models for Delivering Mobile Value-Added Services

This colloquium was conducted by Puree Sirasoonthorn. The objective of this paper is to examine the business model that BuzzCity operationalizes in Thailand. BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s leading wireless community - for two distinct audiences: the newly connected emerging […]

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