The growing popularity of the iPhone and other powerful mobile devices ensures that mobile ads will become more ubiquitous, but predictions for the growth of the business vary widely. “We see mobile as a huge growth opportunity for us,” Susan Wojcicki, vice president for product management at Google, said in an interview. “We see an opportunity working with AdMob to really accelerate our efforts in an important industry for Google.”

Google is already ahead of its rivals, Microsoft and Yahoo, in one segment of the mobile advertising business: ads linked to search queries. The acquisition of AdMob, whose ad clients include Procter & Gamble, Adidas and Land Rover, will help it expand into display ads.

The all-stock deal is modest for Google, given its roughly $177 billion market value. But it is the company’s third-largest acquisition, behind the $3.1 billion deal last year for the advertising specialist DoubleClick and the $1.65 billion acquisition of YouTube in 2006.

More cellphone makers are turning to the free Android operating system made by Microsoft’s latest nemesis, Google.

Cellphone makers that have used Windows Mobile to run their top-of-the-line smartphones — including Samsung, LG, Kyocera, Sony Ericsson — are now also making Android devices. Twelve Android handsets have been announced this year, with dozens more expected next year. Motorola has dropped Windows Mobile from its line entirely in a switch to Android. HTC, a major cellphone maker, expects half its phones sold this year to run Android. Dell is using Android for its entry into the cellphone market.

All four of the largest carriers in the United States have now agreed to offer Android phones. When the first Android handset, the G1 from HTC, was introduced last fall, only T-Mobile offered it. Now, Verizon, the largest carrier, is putting a huge promotional push behind the Droid from Motorola, set to be introduced this week. Even AT&T, the home of the iPhone, recently said it would join the Android party next year.

Patients use the service by logging on to participating health plans’ Web sites. Doctors hold 10-minute appointments, which can be extended for a fee, and can file prescriptions and view patients’ medical histories through the system. American Well is working with HealthVault, Microsoft’s electronic medical records service, and ActiveHealth Management, a subsidiary of Aetna, which scans patients’ medical history for gaps in their previous care and alerts doctors during their American Well appointment.

The Hawaiian health plan’s 700,000 members pay $10 to use the service. The insurer also offers the service to uninsured patients for $45. Health plans pay American Well a license fee per member and a transaction fee of about $2 each time a patient sees a doctor.

The European antitrust regulator imposed a record $1.35 billion fine against Microsoft on Wednesday in a ruling intended to send a clear message to the world’s largest software maker — and to any other company — of the dangers of flouting Europe’s competition rulings. Neelie Kroes, Europe’s antitrust regulator, expressed irritation with Microsoft, saying it had not complied with a 2004 ruling.
Related
Times Topics: Microsoft Corporation

The size of the penalty, which surprised lawyers and legal experts, was a clear assertion of the power of the European Commission and its main antitrust regulator, Neelie Kroes, who is its competition commissioner. She has emerged from a lengthy legal battle with Microsoft as possibly the world’s most activist regulator.

Powered by ScribeFire.