LIRNEasia is celebrating its 10th anniversary.
See our story here.


Tag Archives: mobile advertising

LIRNEasia@10 - LIRNEasia is celebrating its 10 year anniversary. Check out our timeline of events

Google buys itself into mobile advertising

Google has acquired a leading firm in mobile advertising, causing observers to think that mobile advertising will take off in a big way. The growing popularity of the iPhone and other powerful mobile devices ensures that mobile ads will become more ubiquitous, but predictions for the growth of the business vary widely. “We see mobile […]

Colloquium: Business Models for Delivering Mobile Value-Added Services

This colloquium was conducted by Puree Sirasoonthorn. The objective of this paper is to examine the business model that BuzzCity operationalizes in Thailand. BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s leading wireless community – for two distinct audiences: the newly connected emerging […]

Sri Lanka: The vicious circle of mobile advertising

I may be wrong, not having conducted a systematic study of mobile advertising in Sri Lanka, but the impression I have is that while there is plenty of it, it’s all about calling to maintain relationships if not about price/quality aspects. In the short term this works, because this is where people’s heads are. But […]

The alleged takeoff of mobile advertising and the role of quality of experience

The Economist, which has been quite skeptical about mobile advertising, has a story which reports takeoff has occurred. What I find interesting is the analysis of which roadblocks have been removed. Here, the relevance of the broadband quality of service experience work we have been doing is noteworthy. Assuming that mobile operators want ad revenues […]

GPhone aims to conquer mobile net

Miguel Helft October 11, 2007, New York Times For more than two years, a large group of engineers at Google have been working in secret on a mobile-phone project. As word of their efforts has trickled out, expectations in the tech world for what has been called the Google phone, or GPhone, have risen, the […]

Search

Research Mailing List

Enter your email for research updates:

Login

Flickr Photos