mwomen


The topline findings from the initial stage of the GSMA mWomen Research in India, Egypt, Papua New Guinea and Uganda were presented recently. It explored the Wants and Needs of BOP Women through a qualitative study. Some of the insights of  ‘mobile as a tool’ are below. Mobile use by BOP women seem to be driven by practical, utility-oriented needs such as family coordination and emergencies rather than the desire to socialize and ‘chat’. This is also seen when looking at perceived benefits in LIRNEasia’s teluse@BOP4 quantitative study.