LIRNEasia is a regional ICT policy and regulation think tank active across the Asia Pacific

Tag Archives: nudge

LIRNEasia well positioned to ride the next wave of government reform

We’ve been working on nudges, randomized controlled trials and systematic reviews for years. Now, with big data, we’re proposing experimentation. This is what governments in the developed economies are doing. Perhaps even more than new ideas, the behavioral group is bringing a new approach to government. Experimentation is the key: Different nudges are tried systematically, […]

Nudge in effect at Google

We at LIRNEasia are seeking to apply nudge principles to how utilities (and governments) communicate with their customers (citizens). Therefore, it was not surprising that this caught my eye when reading about Google’s employee perks: So the candy (M&Ms, plain and peanut; TCHO brand luxury chocolate bars, chewing gum, Life Savers) is in opaque ceramic […]

Power of the default

Behavioral economics is becoming a major component of LIRNEasia’s toolkit. The discussion below refers to the decision architectures that appear to keep the money flowing into Google. But most people, of course, never make that single click. Defaults win. The role of defaults in steering decisions is by no means confined to the online world. […]


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