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Tag Archives: South America

Latin American Operators Target Bottom of the Pyramid (BoP)

The battle for mobile customers in Latin America is hotting up as 319 million Latin Americans or 56% of the population already own a mobile phone. Telefonica of Spain and America Movil controlled by Mexican businessman Carlos Slim are going head-to-head to expand their market-share in South America and are increasingly targeting the “bottom of […]

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