Supriya Shrinate Archives — LIRNEasia


Telecom giants eyeing rural market

Posted on March 28, 2007  /  0 Comments

Supriya Shrinate | NDTVProfit.com, India Friday, March 23, 2007 (New Delhi): Sunil Mittal, Anil Ambani and now Arun Sarin may be the fiercest of rivals in the telecom battlefield but there’s one thing that all telecom bosses agree on that. It is the farmers in rural India and fishermen in distant shores, who will drive the next phase of growth for telecom. Little wonder then, networks are being rolled out to tap this bottom of the pyramid (BOP) as it is fashionably called. In fact according to a survey by LIRNEasia, the BOP segment makes about 35 calls on an average every month, which includes both incoming and outgoing calls.