TOP


A major step in consumer protection has occurred in the US, with customers now being warned when their data usage and bills go above a threshold. Is this a problem for us in South Asia. Yes, for the TOP (top of the pyramid) customers who actually receive bills. But for our clients, the bottom of the pyramid teleusers, there will be no shock; just disconnect. Because 99.
Sometimes we can get ideas for services for the BOP from what the rich do with their smartphones and computers: The same day, my brother sent along a link for a new app (leafsnap) that allows users to identify trees by submitting photos of leaves. What a smart way to juice that nature walk, I thought. The next day I saw a Twitter message from Pierre Omidyar (@pierre), the eBay founder, in which he attached a photo and asked, “What is the name of this purple and white flower bush?” Seconds later he had his answer: lilac. Then my sister wrote to ask how she could identify the bird building a nest on her deck.