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We had the good fortune to develop a proposal on training app developers before smartphone started dominating the markets we care about. We did not get the money; they gave it to some Pakistani government outfit that could not even start the work, but that aside, we benefited from the exercise. It forced us to stretch our thinking. In the same way, this article which is about Alexa and its variants is useful in stretching our thinking beyond the smartphone. Modern smartphone platforms have become a minefield of distractions, dominated by social media apps whose primary goal is to occupy ever more time.