LIRNEasia is a regional ICT policy and regulation think tank active across the Asia Pacific (About)
The closest we got to location-based marketing was when we looked at commercial applications of cell broadcasting in the course of the public early warning work in the Maldives. Our constituents do not have fancy phones, but no harm keeping an eye: For retailers, these games and apps offer a new form of mobile marketing [...]
Reliance was at the presentations we made on teleuse@BOP3 results about awareness, trial and use of more-than-voice applications on mobiles. We can only speculate whether our results were used in the design of the services described by The Hindu: RCom is launching three initiatives — BharatNet plan, Grameen VAS and M2M (Machine to Machine) solutions [...]
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