Chennai, Nov 6. Perhaps not surprisingly, the messages from most of the speakers are the same at the Wireless World Research Forum, currently held here. Asian telecom markets are booming; (Where else you see one country adding 7 million new mobile customers per month?) this is the right time to take ICTs to rural and less privileges sections of the society; affordability too, not just technology is a key issue, and wireless, not wired is perhaps the sure solution that can make the transformation. More or less, that is the bottom-line emerging.