Miguel Helft October 11, 2007, New York Times For more than two years, a large group of engineers at Google have been working in secret on a mobile-phone project. As word of their efforts has trickled out, expectations in the tech world for what has been called the Google phone, or GPhone, have risen, the way they do for Apple loyalists before a speech by Steve Jobs. But the GPhone is not likely to be the second coming of the iPhone and Google’s goals are very different from Apple’s. Google wants to extend its dominance of online advertising to the mobile internet, a small market today but one that is expected to grow rapidly. It hopes to persuade wireless carriers and mobile-phone makers to offer phones based on its software, according to people briefed on the project.
For Google, Advertising and Phones Go Together – New York Times Google wants to extend its dominance of online advertising to the mobile Internet, a small market today, but one that is expected to grow rapidly. It hopes to persuade wireless carriers and mobile phone makers to offer phones based on its software, according to people briefed on the project. The cost of those phones may be partly subsidized by advertising that appears on their screens. Google is expected to unveil the fruit of its mobile efforts later this year, and phones based on its technology could be available next year. Some analysts say that the Google project’s affect on the wireless industry is not likely to be as profound, at least initially, as that of Apple’s iPhone, whose revolutionary look and features have redefined consumer expectations for mobile phones.
Behind the Google led attempt to free up the mobile networks for all attachments (Carterfone 2), there appears to have been a scholarly article, a Law Review article of all things! This was after many had written requiems for law review articles saying they were getting too esoteric to be of any use. When Mobile Phones Aren’t Truly Mobile – New York Times Then, in February, Timothy Wu, a law professor at Columbia University, published an influential paper, “Wireless Net Neutrality,” which made a well-supported case that the government should compel wireless carriers to open their networks to equipment and software applications that the carriers did not control. Mr. Wu called his proposition a call for “Cellular Carterfone,” referring to the 1968 Carterfone ruling by the F.
Two new studies call into question whether the USA’s universal service subsidies received by cell phone companies generate benefits for consumers. Specifically, the studies show that subsidized cell phone companies actually provide less coverage than unsubsidized companies serving the same areas, and that there is no basis for wireless carriers’ claims that they use the subsidies to build out coverage to areas that otherwise would not be served. In the approximately 800 study areas where wireless carriers receive USF subsidies, unsubsidized carriers provide substantially more coverage. Unsubsidized carriers cover 97% of the population in these areas, while subsidized carriers cover only 70%. Read more.