Bangladesh’s leading English language newspaper, the Daily Star, has carried a story on what that country could gain from analysis of mobile network big data.
He said a lot of people are now talking about big data, but the current models of data analysis do not cover all the people, especially the poor. Mobile networks’ big data can be used to reach this segment, he added.
Big data can give organisations access to more data than they have experienced before, and thus give them the opportunity to discover data correlations and patterns. Access to more accurate information can influence their business in many ways.
Businesses and organisations will feel more confident when making business choices and important business decisions. This can help companies improve marketing strategies, increase customer base and gain a competitive edge.