Never a good idea to read a paper, even though one existed because I wrote it up at the request of the organizers of Manipal conference. Here is the conclusion:
The communication space has been transformed by the attention economy. Thinking on policy has changed, with policy expected to set the ground rules for all participants rather than just define the role of the state. Operational challenges are significant given the difficulties of delimiting the scope of communication policy. But even more challenging is that theory has not caught up with practice. What is now being done is akin to driving, looking in the rearview mirror (McLuhan & Parker, 1989). It is when policy is informed by theory that accurately reflects the world as it exists that we are likely to see practically adequate policy.