Unlike in Asia, the price of an individual SMS has increased by 100% to USD 0.20 in the US. This has happened at the same time as the mobile market consolidated from six suppliers to four. Naturally, there has been public-policy concern. In defense of the telecos, it must be noted that most people in the US do not pay on a per-message basis, but get a “bucket” of services including a large number of SMS for a fixed price, so the per-message price is really not relevant to most people.