We at LIRNEasia grapple with the challenge of charting the influence of our research on policy in environments where the norm is not to attribute where ideas were taken from. One solution that we have tried is that of using identifiable memes in our communication, hoping that they will reappear in policy documents. The personal slogan of a Chinese leader is pretty important, as documented by the Economist. Where did the slogan come from? Quite possibly the New York Times.