Response to the Draft VAS Guideline (BTRC/LL/VAS(391)/2012, dated 31-01-2012) LIRNEasia is a regional think tank that has, among other things, conducted research on VAS in Bangladesh. The comments below are based on (a) examination of the policy, regulatory and business issues pertaining to mobile VAS in the context of LIRNEasia’s 2008-2010 research program on mobile 2.0; and (b) detailed analysis of the practical experience of CellBazaar, a successful VAS developed in Bangladeshi conditions. The peer-reviewed journal article on a successful Bangladeshi value-added service, CellBazaar, is attached. LINK.