In terms of research techniques, Mobile and online communities continue to dominate the methodological shift, but research clients are demanding big data insights. Themes from this year’s GRIT Report highlights the impact on research industry: speed, new platforms, and the quest for insights in a sea of data. Researchers recognize the need for speed as the businesses are moving fast. Therefore, we need to see consumers, brands, categories and markets in real-time to provide optimal guidance for competing and winning in this complex world. As new platforms, especially in the social and mobile realms with increased ubiquity, marketers and researchers must seize new opportunities and respond to the constraints of the new media and platforms.