We have been following the emotionally loaded net neutrality debate for some time with some detachment. Our research clearly shows that low prices are critical if the BOP is to join the Internet economy and that low prices are not sustainable without the adaptation of the budget telecom network model to broadband supply. One of the most controversial of the recommendations that came out of this work is that which said one should go gentle on regulating quality. The main reason we said that was because we believed that the poor needed access in the form of different price-quality bundles; that if high quality standards were imposed by fiat, the only victims would be the price-sensitive consumers who would get priced out. While we did not take an explicit position on net neutrality those days, we now have to, based on what we have learned.