Cambodia’s mobile sector has always lagged behind that of neighbouring countries, and at the end of 2006 Pyramid Research predicted that the market held less than 1.6m subscribers, with a corresponding mobile penetration rate of 11%. However, three new players, Viettel, SLD Telecom, and AZ Communications are all preparing to enter the market which will lead to increased competition with established players Mobitel, Camshin, and Casacom. Pyramid Research believes while new players will undoubtedly drive growth via lower tariffs and increased mobile coverage, six players in a market of 14.3m inhabitants is unsustainable and we do expect some consolidation in the medium term.