A wide ranging discussion on ICTs carried in a government-owned newspaper I refuse to read. In Sri Lanka the amount of money that we spend on communication is about 700 rupees a month per household on average according to the government survey – According to the Household income and expenditure survey it is about 3.5 percent of our non-food expenditures. “We are getting more and more for the rupee that we spend for communication and we are using it more. So what I see is, the industry has to be very efficient and innovative because people expect more from them, for the same amount of money.