In an informal interview with well-known journalist and blogger Frederick Noronha at the 3rd PAN ALL Partners’ Conference held in June, Rohan Samarajiva explains the importance of wireless technology, particularly for business-related purposes, based on T@BOP findings for 2008. He emphasizes that when comparing the effectiveness of different communication telephonies, one needs to go beyond measuring indicators of “volume” to that of “value”; furthermore, he emphasizes that within telephony itself, “one call is not the same as another call” (e.g. a call saying “I am here” cannot be compared to a call made to communicate an emergency).