LIRNEasia is a regional ICT policy and regulation think tank active across the Asia Pacific

How Facebook tweaks the algorithms that decide the news you see

Just yesterday, I wrote about the new regulation being rolled out by Facebook. Here is a description by Farhad Manjoo of the nuts and bolts of its operation.

The people who work on News Feed aren’t making decisions that turn on fuzzy human ideas like ethics, judgment, intuition or seniority. They are concerned only with quantifiable outcomes about people’s actions on the site. That data, at Facebook, is the only real truth. And it is a particular kind of truth: The News Feed team’s ultimate mission is to figure out what users want — what they find “meaningful,” to use Cox and Zuckerberg’s preferred term — and to give them more of that.

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